At Lyndon Media, event marketing is founded on creativity, built from experience and designed to engage. By taking advantage of the numerous digital and social platforms now available, the value of face-to-face events has vastly increased. Today, most brands recognized event marketing as an integral part of their integrated marketing portfolio, deepening relationships that have been built online, on devices and through interactive media.
As a media company with an important focus on event marketing, we take an integrated approach to strategic experience planning, developing unique personal experiences that produce measurable results. And we marry that up to logistics, production and execution capability in both emerging and established markets worldwide. Effective events and branded experiences have one significant advantage over other marketing efforts: engagement.
When an event truly works, the traditional barriers of marketing and online communication fall away. Companies can spend more time fostering two-way connections and participants proactively raise their hand to contribute to the experience, including purchase and loyalty. Sales funnels are shortened and brand awareness skyrockets.