Washington, DC
Washington, DC
+1 800 784 0302 Mon - Fri 09:00 - 5:00  PO. BOX 34392 Washington, DC 20043
we listen
to our clients
we understand
their needs
we deliver
the best results
Work With Us

Media Buying

The first thing we do, using a combination of world-class research techniques, deep experience and analysis is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we ‘plan’ advertising campaigns that reach intended audiences, with the minimum amount of wastage.

After this initial planning stage, we then work alongside creative agencies, who actually make the advertisements. It is our responsibility to get the adverts on to the television screens and radio, in to the press and cinemas, on to billboards and poster sites, and online. This is what we call media planning.